Reduction of the market share of Google

ComScore has released statistics data for traffic and usage of search engines for the month of March in the United States.

The total volume of searches for the specified period increased by 7.6%, reduced by 10.4% from traffic occurred in February. In addition, the overall growth in the first quarter of year decreased compared with the fourth quarter of 2009, from 15,8% to 10.1%.

The most important element resulting from the latest data from ComScore, is that Google's domestic market share declined from 65.5% in February, to 65.1% in March, despite an increase of total searches. Google however continues to grow at double-digit rates.

Next was the lost in Google's market share which is transferred to the two predominant competitors, Bing and Yahoo. The first saw the market share of it increased by 11.5% in February to 11.7% in March, while the second won 0.1% over the same period, reaching 16.9%.

From the other search engines, network Ask increased its market share to 3.8%, from 3.7% in February, while AOL's search engine remained stable at 2.5%.